There are many ways to draw customers to a product. You can advertise far and wide, make your product a household name, you can deliver a class product that is really useful to buyers, you can even introduce a product that is at a lower price point so people will take notice of it. One of the best ways to sell to people in today day and age, especially when it comes to consumables is to sell organic.
Now, organic does not necessarily have to mean the products are foodstuffs. Materials that are directly dependent on plants and trees or animal by-products can also be organic. Milk, honey, and eggs, for example, are foodstuffs, but also by-products which when organic, makes it instantly more attractive to the buyer.
Organic products are known to be healthier, more responsibly sourced, and tastier just because they are natural. Free range meats, for example, are taken from animals that have the freedom to run about and roam, unlike meat factories where they are confined to a cubicle all their lives.
Apart from eatables, other plant-based products can also be organic. Items like shampoos, door mats, cloth, and other like items. Spices and herbs are also a great addition to the organic lists. Many people are conscious abut the practices of the companies that make their products, so it is important that the damage they do to the environment is as little as possible. Brands that are responsible in this manner are popular not just among the millennial crowd but also the seniors. Who wouldn’t want a product that does little harm to the environment while being marginally better than any big name, factory-made products?
Why isn’t everything organic?
If it is so great, you might wonder, why isn’t everything organic in the markets? The answer is simple, and it is scale. There are many millions of people to reach in the world and for a product to become profitable, it has to be made a certain way and sold a certain way. That may not be entirely ethical or natural. Think of how we are able to have a tropical flavor like mango in the form of juice throughout the year. It is done by chemical processing and it works on a large scale. There is demand for products and this demand has to be met. That leads us to the second reason and that is ‘regularity’. A company that sells eggs to a convenience store chain cannot put off egg production because the chickens are not up to it. They need a weekly supply of eggs at any cost.
Where does organic fit into this equation?
Organic products, to be truly organic, have to be produced in a way that is environmentally sustainable and if you are only starting off, you are unlikely to be able to sustain a level of production that can keep up with the demands of a C-store distributor. That is why you need to start small. There are several ways to get to many stores in your neighborhood or even expand to your city. You can make use of convenience store suppliers and get them to move your product to stores for you. You can take out a counter or sell your product directly in a store. All you need is the contacts that come with a convenience store distributor.
Here are a few additional pointers that can help you be professional with the way you sell your organic products.
• Be time-efficient
It has got to be one of the biggest issues with organic produce sellers. Ask for a particular time and day of the week where you can comfortably supply your goods. Remember that everyone is busy and that people do not like to be left waiting, so make sure you keep to your promised timing. You need to be really professional and your business like a real business, not like a hobby.
• Follow trends
At the end of the day, what you are running is a business, so you need to keep your wares trendy. Even fruits and vegetables are in and out of trend regularly, so make sure you are not trying to sell products that people do not really want to buy anymore.
You need to attract customers to your business and they need to see how good your products are. So if you make, for example, artisanal jams, hand out samples of the product to prospective customers, once they taste it, they will surely go in for a bottle or two. It is the simplest way to get your brand out there.
• Grow extra
Going back to the jam example, if you are making raspberry jams and you grow the berries by yourself, it only makes sense to have a bit extra. Grow more than you actually need, so if the fruits don’t come out like you expected them or if there is some shortage, you have spare berries in hand. This can be said of eggs, soap or just about anything that you sell. A few extra pieces are always worth it.
• Maintain relationships
Be it convenience store wholesalers or suppliers, you need to build a direct relationship with the people you do business with. They are the ones that help you take the product to the seller and then to the people. So, as a small company, you might not be in the position to do your own distribution and selling. So until then, it is good to maintain a cordial, businesslike relationship with your network.
Apart from all this, you need to always keep in mind that it is not just the large C-stores that need to be targeted. Never forget the little guys. You did not automatically bloom into a large company and chances are, you are still struggling. Never ignore small shops and neighborhood businesses as they are the ones that can really make your brand a household name.