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Your business has taken the first step towards growing your business by ordering a convenience store chains list. When it came, you immediately started planning the letters and calls you are going to make to attract new business. This is a great time to slow down and determine a game plan. You know that not every convenience store on the list is a good fit for your product, and those stores should be at the bottom of your list to contact. Here are some things to keep in mind when choosing which convenience stores to call on first.
Niche
Unless you have created something completely unique that no one has every thought of, your product already has a niche. Now, there are things that set your products apart from the crowd. Maybe you are selling potato chips in never heard of flavors or coloring books featuring the national parks in America. You will want to spend a little time identifying the convenience stores that offer a small amount of items in your niche to market to first.
Clientele
You know not all convenience stores cater to the same clientele. Anytime you go to buy gas, there are several stores all within the same price point with a couple that are offering higher quality gas for a higher price. If the product you are selling is high-end gourmet potato chips, then you want the convenience stores with the higher priced gas to top your list.
Location
In some cases, your product might have a short shelf life. Perhaps, you are selling gourmet cupcakes that are only fresh for a week. If you live in Georgia, you need to start your marketing campaign in places where shipping will only take a day or two at most. You do not want to start marketing in Seattle, Washington where shipping will take the better part of the week. Also, by marketing to your local area, you can push the idea that you are Southerners or Midwesterners and build sales off of a common trait.
It is up to you to make the most of your list and choose to contact the people most likely to purchase your products. With these things in mind, you can make the most of your time and marketing budget. At C. Store Distributor, we are dedicated to helping businesses just like yours find new streams of revenue and customers. If you have more questions about this or other topics, please contact us.