Convenience store chains usually work off 35-50% gross profit depending on your type of product. Novelty items are on the higher side. The best way to find out what your margins should be is to find a similar product and talk to some convenience stores to get a better feel for what you need to sell your item for.
The best way to get your product into convenience stores is getting a hold of convenience store buyers, which we provide in our directory. Our directory has over 13,000 convenience/grocery store buyer contacts. Over 65% have personal e-mails. We recommend contacting the buyer by phone or email and make sure you have a good sales pitch ready. I always tell my clients when speaking to these buyers that it is important to build a relationship. Be sincere and get them to understand what your product is and do not take “NO” for an answer.
Our partners offer a service called the “Checkstand Program”, which guarantees placement in anywhere from 200 to 5,0000 convenience stores that you may want to take a look at. They charge $10.00 per store and free product on the initial launch. After a successful launch, they will manage the account at a 5% brokerage fee. You can learn more about Checkstand Program over at checkstandprogram.com