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Comments Off on New CBD Hemp Oil Vapor Hits Convenience Store Shelves

New CBD Hemp Oil Vapor Hits Convenience Store Shelves


An extract from the Cannabis genus of plants, the Cannabidiol has been known for its use in the pharmaceutical industry. A schedule I drug as per the DEA Drug Code, Cannabidiol is not marijuana, although many people mistake it to be. It is a compound of the cannabis genus plants and has several medical properties that make it useful for many pharmaceutical companies. Cannabidiol, also known as CBD has not been in the limelight as much as THC or tetrahydrocannabinol, which is the major compound in marijuana that gets you high.


There is a significant difference between the two compounds, which research has proven time and again. Doctors are usually worried about the side effects that THC in medicines can cause in their patients. But they aren’t as worried about CBD. The available data of the positive impact that Cannabidiol can have on a person and the fact that it is non-psychoactive and safe to use has made it an ingredient that most companies across industries are considering. One such industry is the electronic cigarette or vaping industry, which is prevalently using CBD as one of the flavors that people can enjoy.


Pure CBD vapors launches its products in the market


With more and more people using e-cigarettes considering their health, the number of options that one has for vaping are also increasing. This includes the variety of vaping liquid flavors that are available in the market. Recently, a new CBD Hemp Oil Vapor hits convenience store shelves and pharmacies across the US. A company called Pure CBD Vapors is launching its range of CBD flavored vaping liquids that e-cigarette users can use.


The vaping liquid is available in four unique CBD flavors including Purple Haze, Wowi Maui, Strawberry Bliss and Peach Kush. These flavors are available in 10 ml bottles priced at just $29.99. Peach Kush flavored vaping liquids are available in different concentrations of CBD – one with 25mg and the other with 50mg. The rest of the flavors come with only 25mg CBD, which makes them absolutely safe for personal use.


With these new vaping liquids in the market soon, there is no need for you to get stuck with the same old vaping liquid flavors as before.


Pure CBD uses industrial hemp


If you are thinking that CBD is going to get you “stoned” like marijuana, you are wrong. CBD does not have the psychoactive effects that TCH has on people, which is what makes it a preferred ingredient for medicinal preparations. Also, the hemp oil vapors that Pure CBD Vapors is offering are made from industrial hemp, which is professionally cultivated in controlled environment specifically for use in industrial uses.


Industrial hemp, owing to its non-drug properties, is used in the production of paper, food products, textiles, biodegradable products, fuel and even nutritional foods. Another reason for popularity of industrial hemp is that it needs little or no pesticides at all to grow, which means there is no forced soil erosion. Also, industrial hemp produces more oxygen than naturally grown cannabis which is cultivated for medicinal and recreational uses. The important point to note here is that Marijuana and Kemp both come from the cannabis genus of plants, but they are not the same. Given that, you can be assured that our new CBD hemp oil vapors that will soon be on convenience store and pharmacy shelves is absolutely safe to use, as we use industrial hemp and not marijuana during preparation.


Refresh your senses with the hemp oil vapors


Nicotine cigarette smoking kills, which is a fact that everyone knows. Perhaps that is also the reason you have switched to or are planning to switch to vaping, or e-cigarette smoking, a safer alternative to those who are trying to quit smoking. E-cigarettes are easy to use and contain no nicotine at all – in fact, they are made of a battery, a body and a vaping liquid chamber that gets heated and generates vapor that the user inhales.


Now this vapor comes in different flavors, and you can choose any flavor of your choice. What makes hemp oil vapor better than the rest? Hemp is known for its medical properties and has been proven to lay a significant role in relieving a person of stress and anxiety. Throw away that cigarette and pick up your pack of e-cigs for a refreshing and healthy vaping with our new, CBD flavored vaping oils.


Not only will you be refreshed and relaxed, you will also be protecting your body from nicotine abuse.


It is 100 percent legal


Worried about legality of CBD use? Remove any worries you have for Pure CBD Vapors are all made of safe and 100 percent legal industrial hemp plants and not restricted compounds like marijuana. So when you are using the PureCBDVapors.com product, you can be sure that you are doing nothing illegal.


In fact, you can safely and happily use your e-cig anywhere with our vaping liquids, as e-cigs do not produce any smoke, and can even be used in public, without disturbing anyone’s personal space or environment. So even if you are using a hemp oil flavored vapor in your e-cig, you will not be disturbing anyone. More than anything, you don’t have to worry about its legality as industrial hemp is a hundred percent legal and safe for use.


Get your choice of pure CBD vapors near you


As use of CBD as an ingredient in vaping oils is entirely legal, you can find our product at a convenience store near you. You can also find the many flavors of Pure CBD Vapors at pharmacies and exclusive e-cig stores. As the product is legal across 50 states of America, you can buy it; fill it in your e-cigarette and vape as much as you want, without jeopardizing your own health or the health of others around you.


Make sure you keep reading this space for more information on the vapors, so that you don’t miss the chance of getting your hands on it as soon as this CBD Hemp Oil e-juice hits the U.S markets.

Reference: http://www.purecbdvapors.com/new-cbd-hemp-oil-vapor-hits-convenience-store-shelves/


Comments Off on Following Up After Your C Store Directory Creates Sales Opportunities

Following Up After Your C Store Directory Creates Sales Opportunities


You did it! You used your C Store Directory and arranged a sales meeting for your product line. Everyone at the meeting seemed interested and excited at the prospect of stocking your items. However, they did not place an order at the end of the presentation. They might need to clear it with someone higher up, or there is larger panel that makes the final decision. In some cases, the general manager might need to get permission from the company headquarters. This is when follow-up becomes critical to get the sale. Here are some helpful hints for follow-up.


Set The Date

The perfect time to arrange a follow-up call is at your sales meeting. Simply ask the person you are meeting with the best time to follow-up with him or her. They know their schedule, and how much time they need to make a decision. Also, they know the times of the week and day that they are more readily available to take your call. By allowing the customer to set the follow-up time, you are more likely to receive a positive response to your call.


Send A Thank You Note

The idea of sending a handwritten thank you note seems antiquated but makes a big impression. If you take the time to jot down a few handwritten lines on a notecard, it shows you are thinking about that customer personally. You have not copied and pasted a generic email. This will surprise and delight most of your prospective customers and make a positive impact.


One Week

If you have not heard from your customer within a week and did not set up a time to connect with them, you should call at the one-week point. Any sooner will seem pushy, but you do not want too much time to pass. After a week, your presentation is still fresh in their mind, and they are still excited about your products, making it a great time to follow-up without seeming too anxious.


If you need help ordering a directory or have other questions, please contact us.


Comments Off on How C-stores are Benefiting from Frozen Food and Beverages

How C-stores are Benefiting from Frozen Food and Beverages


Convenience store owners like their grocery store counterparts have discovered the benefits of frozen beverages and ready to cook food products which are making inroads into people’s houses across the globe. The demand for frozen foods which first began with dairy products like numerous cheese varieties and desserts has now expanded to cut vegetables, meats and even ready to eat food products that have to be warmed or boiled to make them edible. In Europe and United States frozen food accounts for a large part of shoppers’ baskets for both online and offline purchase of food products. Market analysts state that the current frozen food demand is likely to grow by almost double within the next decade.


Emerging trends of frozen food purchase – Though a large quantity of frozen foods is bought through wholesale foods online as it gives better economic value and offers wider selection for families where people rarely have time to go grocery shopping. Studies show that frozen beverages are in demand among women between 20-40 years a highly influential group in society that c-stores till date are struggling to retain. High quality beverages with clean packaging design and great taste which is available at a smart price is ardently desired by women in this demographic group as they look for value and taste. While hot and cold dispensed beverages are available at every convenience store food distributors are urging store owners to offer more fresh and healthy drinks choices to customers.


Fast growing sectors of frozen foods and beverages


Dairy products – This is the oldest frozen food and beverage category with well known brands of frozen desserts and drinks that have been loved for generations. Convenience store brokers regard frozen beverages as the strongest category in dairy products which has a strong market and complement them with other dairy products. Besides frozen beverages, flavored yogurt and cheeses have also shown a steady growth trend as it is centered on snacking occasions.


To make frozen beverages exciting and attract young crowds’ a large number of convenience store owners are setting up kiosks for them to customize their choices with flavored toppings, natural ingredients and fruit combinations. These beverages are offered as breakfast or snack combos with sandwiches, salads, wraps and flat breads that shoppers can eat on the go.

Frozen beverages – Dairy based cold beverages like flavored milk shakes and smoothies are in great demand all throughout the year as people combine them with ice creams to customize the taste to their choice. Cold beverage distribution is generally done by manufacturers themselves using their own transportation facilities to retain freshness and maintain quality of their products as that is vital to retain customer base.


They work up a partnership deal with c-stores and grocery store owners to maintain the beverage dispensing machines and fountains to maximize gross margins. Industry reports state that convenience stores on an average sell around $900 worth of frozen beverages in a month which has a gross margin of 52 percent. Smart convenience store owners which have set up a separate snacks cum fast food counter cash in on people’s demand for frozen beverages by combining new flavors with exciting promotions and food combinations and advertising heavily on local social media to attract locals. While frozen coffee blends grew by 11 percent in 2008-2012, the frozen beverages market had contributed $2.3 billion to profits of c-stores during 2012. Fastest growing category in frozen beverages has been iced coffee and slush drinks which have expanded by double digits in last five years.


While iced coffee grew by 7 percent slushes have become an iconic growth engine for struggling convenience stores. Though these carbonated drinks had a rocky start grocery as stores did not have knowledge of refrigeration and maintenance it has now become a favorite with 7Eleven’s “Slurpee” and “ICEE”. Convenience stores have a high margin with this product as only 20 percent of it is actual cost of food while 80 percent is profit margin which does not require a full time employee for servicing as buyers can purchase it from self serving vending machine.


Frozen pizza and bakery products – The demand for pizza remains unabated in United States as its residents consume around 100 acres of pizza every day. This widespread appeal for pizza has encouraged grocery distributors and c-stores to develop their own brands of ready to eat frozen pizza though it is extremely competitive to build volume. To expand their product line and encourage regular shoppers to sample their merchandise both grocery stores and convenience stores are offering pies, flavored breads, frozen sandwiches and other baked products to tantalize.


Large stores like Walmart, Costco, Maverick and Kwik Trip are offering “take and bake” options for pizzas and pies which are sold under their own brands which just needs to be put in the microwave oven to become ready for eating.


Frozen meals – While frozen beverages along with pizzas, pies and sandwiches have been very popular with buyers as breakfast and snack options, complete meals are not likely to get into frozen food division. Though options like frozen fried chicken dishes and vegetable dishes are available the synthetic taste of these products generally keeps buyers at bay. People still prefer hot and fresh food options which can be ordered from nearest restaurant or can be picked up from a fast food outlet.


To make their food division profitable c-stores have to concentrate on managing inventory and lowering waste, while to keep their frozen food and beverage division profitable they have to maintain cold storage equipment in top working condition. The growth of fast food counters which offer hot items to customers are more popular than frozen food options as people look for portable meal options.


Shipments of frozen desserts and novelty items along with pizza have grown though lunch and breakfast meats have reduced. Though online grocery stores are the ones which can benefit most from frozen foods they are still trying to fine-tune their supply and delivery processes. Physical c-stores can take advantage of this situation by having click and collect options for regular customers who can order frozen food products online and pay so they can just pick up their orders without waiting in queues.



Comments Off on Which C-Store Structure is Best for your Product?

Which C-Store Structure is Best for your Product?

Each manufacturer wants his creation to become a hit in the market with buyers craving for more and convenience stores vying with each other to display the product at their stores. But the whole process of manufacturing, marketing, distribution and sales along with competition management can get a bit too overwhelming for the manufacturer.


If you are a manufacturer of non food convenience product than your only sales outlet will be small and large convenience stores in the local region and across the state www.cstoredirectory.com, which can be done with help from distributors and wholesalers www.cstoredistributors.com, that can give you advice about how to get products into c stores. As a manufacturer of food products you have the option of selling your products through both c-stores and grocery stores which increases your customer base.


Whether you want to sell your products through small mom and pop convenience stores or large super stores like Walmart, efficient distribution is vital to the success of your brand and its future. To guarantee the success of your product it has to meet a vital need of target customers and should be available at a price that they are willing to pay for it.


As a manufacturer you may have little understanding of market conditions and thus try to sell your product through stores which have several close competitors in the same category leading to early death of your brand. So to be a successful convenience store brand you need to carry out detailed research of stores first in your area to find out the categories of products they sell and also the prices they are available at which will help set up an viable price for your product to induce target customers to buy them.


Categories of C-stores that would be ideal for your product


Standalone single c-stores – These are attached to gas stations and are located close to housing societies or are in remote highways away from civilization. These stores are generally part of chain of gas station or can even be a single mom and pop neighbor stores storing essentials that can be needed at any time of the day. These stores have limited stocks of products and are more tolerant to start-ups and the limited number of brands can help your product in getting the recognition it deserves as there is less competition. Even though these stores have limited customers they are loyal and have been with them for a long time so it is easy for your product to establish its brand value here and then proceed to more competitive areas.


Large superstore and warehouse retailer – These are spread across different levels which store a wide category of products like Walmart, Costco or Target. To get your product into this category of stores it has to show record of popularity in other markets as these stores do not accept starters. If you want to create a niche demand for your products then it is not likely to happen by making a start at a large superstore as it is likely to get lost among the numerous categories in the store. This category of c-store is workable if you have a large production facility and would be able to handle large orders by superstores as they depend on volumes to drive their profits.


C-store and grocery store chains – There are statewide and nationwide chain stores of mid-sized convenience stores which have retained their hold on local markets for several decades despite pressure by large superstores. To get your product into these chains you can either contact their buyers or take the assistance of convenience store brokers which supply to them.


When you are able to get a product into c-store chain it is easy to get it into other stores in the group once your product becomes popular as then it will get automatically accepted. If you are a manufacturer of liquid beverage then it is ideal that you carry out the beverage distribution yourself to retain the quality and freshness of the product. Stores have vending machines and fountains for beverages which can be helpful in dispensing the beverage or it can be packed and sold in cans and bottles to give a unique brand name to it.


Specialty stores – If you want to establish an upmarket reputation of your product brand then it is ideal that you adopt a selective distribution system so that they are available only in upscale stores. This can be done by using Checkstand Program which is a independent group of food distributors, rack jobbers and wholesalers which work as a professional distribution system to introduce new products into the market. They will carry out an area wise sampling of your products through the stores they work with to check its viability and then depending on popularity distribute it across stores affiliated with them.


Factors determining choice of store for your products – Though you can choose any of the above given store types to sell your convenience products ultimately it is the profit you earn and the growth in brand name will determine which is best for you. Unless you are selling your product online, distributors, wholesalers and store owners will charge a margin from their services which will get added to the actual sale price of your product that will be paid by customers. If these margins drive up the price of your product and it becomes more expensive than that of competitors, it will be difficult to gain a foothold in the market.


Retailers are offered a wide variety of products on a regular basis to stock on their shelves which gives them bargaining power to accept or reject a new product. Though this may seem unfair to you as a manufacturer one should consider that a retailer is taking a risk by replacing a product which is already giving returns with a completely new product. It is vital for the success of your brand to select the most ideal type of stores which can present it effectively and complement your advertising outlay.


Comments Off on Collaborating with C-Stores to Distribute your Products

Collaborating with C-Stores to Distribute your Products

Through the years convenience stores www.cstoredirectory.com have evolved from dusty gas station stores to modern stores with well stocked shelves with food, beverages, household products and other items of daily use that can be used around the house. While grocery stores stock fresh and packed food items along with perishable and beverages, convenience stores store all necessities and also items that people are likely to buy on impulse leading to a tough battleground for new product launches. They provide the right platform for your products which is critical for their success.


You a manufacturer can use various resources like direct store delivery wholesalers, wholesale grocery distributors and brokers to get your product into convenience stores for a standard fee.


Why C stores are preferable


Industry data collected last month shows that nearly 160 million people enter convenience stores on a daily basis and spend between 3 to 10 minutes depending on their requirements opening up a large clientele for retailers to sell a wide variety of items. Stores now set up a separate section of ready to eat food items, pop-top beverages and other packaged goods that people can pick up on the go. Efficiently managed stores near heavily populated neighborhoods take the assistance of convenience store brokers to replenish their stocks on a regular basis and also to keep in touch with new products launched in the market.


Supplying merchandise to convenience stores through distributors will bring your product much faster within reach of customers. As a manufacturer of several products you would like to concentrate on production instead of sales and at such times a wholesale distribution specialist can help you establish links with convenience store owners within their contact circle. The high number of footfalls in c stores will provide with an inexpensive outlet for your products which you can use to earn profits by making more new products. In today’s world of quickly changing tastes and availability of wide range of options, retailers use the services of both agencies and individuals who can give them wide range of products at competitive prices.


How to distribute products to convenience stores


Every manufacturer of convenience products has to use different channels to distribute his products to c-stores and grocery chains depending on product type and utility. While food and beverage distribution can be done through wholesale distributors which specialize in these type of products, other durables like torches, tobacco products, cleaning agents, toiletries, cosmetics, stationery, batteries and electronic products are delivered by specialized distributors.


Selling beverages through c-stores


A large variety of hot and cold beverages are displayed in c-stores comprising of sweetened cola drinks, ordinary water and health drinks. New studies show that nearly one third of total sales earned by c stores are through sales of beverages. Though most beverage distribution are carried out by the manufacturers or by third party distributors, they are also sometimes distributed through specialized grocery distributors in remote area which service single mom and pop grocery stores spread across the nation which cannot stock large quantities. A large majority of new beverages are now launched in c-stores to create a market for them throughout the nation.


Selling food products through c-stores


Though in the early days of convenience retailing, the stores contained more of tobacco products, convenience items, beverages like beer and a few food products, but the scenario has changed completely. Now c-stores have their own takeaway sections along with fast food outlets as a part of the convenience offered to walk in customers who come to fill gas in their vehicles. If you are keen on introducing a new range of ready-to-eat products then convenience stores are your best bet to reach a wide range of customers. You can try approaching local stores in your area directly and depending on customer feedback work with food distributors to sell your food products within the state.


Collaborate with C-stores through checkstand program


If you feel that your product will be an instant hit and requires a strong platform to market it to convenience stores across the nation, then you can use the expert services of an affiliate system like checkstand program. This association of wholesalers, food distributors, rack jobbers, brokers and others in the distribution chain work as a group to provide a single launch platform to introduce new products in convenience stores.


After they check the viability of your products at a few stores in your locality which are affiliated to them, they will take the responsibility of launch, display and distribution to anywhere between 200-5000 stores located across the nation at a certain fee. This saves the manufacturers from taking on the responsibility of looking for distributors and ensuring that their products are available before their target customers when required.


Collaborate with C-stores through wholesaler distributors


To get a product before the customers at a competitive price they would be willing to pay for requires efficient management of logistics and partnership between manufacturers, distributors and retailers. Wholesaler distributors manage smooth flow of goods by absorbing cost of transportation and risks involved during the process of distribution. To reduce the number of intermediaries, large convenience store chains work with specialist wholesale distributors www.cstoredistributors.com who deal in one or two products and know where to source the best quality at low price.


As they have insider knowledge about market demand and supply frequencies they can use this information to turn your new product into a bestseller by branding it effectively through c-store chains.


While convenience stores can help sell your product, manufacturers should remember that it has to be constantly in demand for stores to dedicate shelf space to them. If the store gets a better product at a lesser price which catches the fancy of customers then your product will be easily replaced with another. Besides providing better discounts on bulk purchases manufacturers have to constantly promote their products in online and offline media until it is deeply entrenched in buyers’ psyche like Coca Cola is for beverages and Hershey is for chocolate. So manufacturers have to constantly interact with buyers and c-stores stocking their products to understand the challenges on the horizon and meet them with better products.



Comments Off on How to Distribute Fresh Fruits and Vegetables to Convenience Stores

How to Distribute Fresh Fruits and Vegetables to Convenience Stores


Few of us would consider shopping at convenience stores for fresh fruits and vegetable and would walk over to the local grocery store as they have more fresh stock. With growth in food processing and preservation technology, more and more fresh vegetables and fruits are disappearing into tins and bottles as juices and pickles making them unavailable to low income families.


With slow and gradual disappearance of farmers markets and stores specializing in fruit and vegetable, more and more children are reverting to artificially flavored fruit juices with high sugar content. A recent study has shown that lack of access to healthy food has led to growth of obesity as people revert to fast food instead of homemade items with low fat and high fiber content.


Availability of fresh farm products in rural and urban areas


With their proximity to farms, convenience store and grocery stores have easy access to fresh fruits and vegetables as supply and delivery is easy. Several grocery store chains with warehouses close to rural areas have tie-ups with large farms to buy their products wholesale and distribute them across their stores in the region. Though grocery stores are expected to carry more food products than convenience stores, in Texas it was noticed that dollar stores and convenience stores carried more fruits and vegetables along with other healthy food items. Availability of fresh food options in rural areas have made the people healthier when compared to people taking canned fruits and vegetables.


To make fresh vegetables and fruits available in urban convenience stores wholesale food distributors like Arbre Farms Corporation, Aunt Mid Produce, Atwater Foods, Burnette Foods and several others adopted the technology of IQF or individual quick freeze to distribute them across state boundaries. This technology has revolutionized the industry as it allows even quickly perishable products to stay fresh for long time as long as temperature is maintained during delivery and storage.


While some of these firms own farms, others have long term agreements with farmers who deliver their produce at specific pickup points which are then cleaned and frozen and distributed to fruits and vegetable wholesalers or to food processing companies. These agreements allow them to maintain greater control over quality of output and also reduce wastage during transportation.


Growers/Wholesalers of fruits and vegetables


Besides farmers who use outlets like farmers’ markets to showcase their products and then have agreements with local convenience stores to deliver their products, there are growers’ cooperatives across the nation who collate their produce to sell to convenience store brokers. Growers’ cooperatives set up associations to pool their financial resources and expertise in growing fruits and vegetables like apples, cherries, cucumber, peanuts, cabbages, pumpkins, potatoes and others which can then be sold to food processing companies and food distributors or even restaurant chains. This form of collaborative effort is helpful in helping farmers get good price for their produce and also keeps them free from worrying about whom to sell their produce after every harvest. These grower associations divide their business into two or three categories to provide a wider market for their produce by selling to food service outlets like restaurant chains, distributing to retailer chains like convenience and grocery chains and also selling to food processing firms.


Indirect marketing resources


The production of fruits and vegetables is generally carried out on a small scale by marginal farmers which are located in rural areas far away from city markets. Since the price that farmers receive for their harvest depends on volume and quality of delivery they prefer selling it as a group instead of as individuals. In every location which grows fruits and vegetables, there are terminal wholesale markets wherein individual farmers assemble together to sell their produce to biggest bidders/intermediaries like wholesalers, exporters, retailers, convenience store buyers, restaurant chains and food service companies.


Wholesalers take delivery of these products and pack them up in pallets for distribution to their clients across the state to retail outlets. Farmers sometimes sell the produce directly to large distributors or local chain stores that pick up the produce from their farms to reduce wastage and maintain quality. To avoid middlemen who cut down their bargaining power, farmers often work with restaurant chains and fast food outlets in the area to increase sales and profit levels.


Supply directly to retail outlets


It is very rare for a farmer to directly sell his products to consumers and this situation generally happens only at farmers markets or through farmers’ cooperatives. To get a better price for their products farmers can have a direct association with local retail outlets like convenience stores and grocery stores and can get truckers to deliver daily produce to them. If farmers in a particular locality produce similar fruits and vegetables then they can get the assistance of marketing specialists who can advise them on better storage and presentation techniques to maximize sales.

Supply through food distributors


Merchandisers and food brokers who are experienced in dealing with both producers and sellers of fresh fruits and vegetables know where the demand and supply will be highest at different times of the year. They maintain easy distribution of products at different times of the year and stock the less perishable items at cold storage points in various locations closest to their client to facilitate deliveries at required times. Since prices of vegetables and fruits keep fluctuating depending on season deliveries and production, food distributors have to ensure that there is steady supply to keep prices at an affordable level.


As fruits and vegetable are highly perishable products they have to be stored and displayed in the best possible manner to make visitors buy them. Several times customers make their buying decision only after walking into stores depending on the layout and price of products on display. Delivery of high quality fresh fruits and vegetables help build consumer confidence and loyalty if it is combined with friendliness. Attractive merchandising and food distribution increases visibility of both small and large fruits and vegetables to draw the attention of buyers.



Comments Off on When Contacting Your Convenience Store Chains List

When Contacting  Your Convenience Store Chains List

Your business has taken the first step towards growing your business by ordering a convenience store chains list. When it came, you immediately started planning the letters and calls you are going to make to attract new business. This is a great time to slow down and determine a game plan. You know that not every convenience store on the list is a good fit for your product, and those stores should be at the bottom of your list to contact. Here are some things to keep in mind when choosing which convenience stores to call on first.



Unless you have created something completely unique that no one has every thought of, your product already has a niche. Now, there are things that set your products apart from the crowd. Maybe you are selling potato chips in never heard of flavors or coloring books featuring the national parks in America. You will want to spend a little time identifying the convenience stores that offer a small amount of items in your niche to market to first.



You know not all convenience stores cater to the same clientele. Anytime you go to buy gas, there are several stores all within the same price point with a couple that are offering higher quality gas for a higher price. If the product you are selling is high-end gourmet potato chips, then you want the convenience stores with the higher priced gas to top your list.



In some cases, your product might have a short shelf life. Perhaps, you are selling gourmet cupcakes that are only fresh for a week. If you live in Georgia, you need to start your marketing campaign in places where shipping will only take a day or two at most. You do not want to start marketing in Seattle, Washington where shipping will take the better part of the week. Also, by marketing to your local area, you can push the idea that you are Southerners or Midwesterners and build sales off of a common trait.


It is up to you to make the most of your list and choose to contact the people most likely to purchase your products. With these things in mind, you can make the most of your time and marketing budget. At C. Store Distributor, we are dedicated to helping businesses just like yours find new streams of revenue and customers. If you have more questions about this or other topics, please contact us.



Comments Off on How to Distribute Food Products with Ruthless Efficiency

How to Distribute Food Products with Ruthless Efficiency


Food is among the fastest perishable products and the best way to ensure minimum wastage while sending it to c-stores is to have an efficient supply chain. It helps deliver food within the shortest possible time to consumers. To get your food products out on the shelves of stores is not the end of distribution, you also need to create a marketing support to compete against existing products in the market. Whether you are distributing food products to restaurants, convenience stores or sending out cooked meals to offices and homes you have to first understand the needs of your customers and the distribution structure that will be used to send these products to the consumer. Distribution channels differ based on the end customers and type of food product that is being sold making it difficult for firms to apply same strategy for everyone.

To distribute food products in a profitable manner manufacturers and food distributors have to work aggressively and in coordination with each other. It ensures that the product reaches the end customer in minimum possible time and in edible condition. Every distribution channel has several challenges with regard to breaking the bulk and distributing it into small packages which can be picked up by convenience stores, grocery chains, food dealers or restaurants. To distribute food with least possible addition to overall price marketers have to keep middlemen to a minimum and standardize packaging to reduce wastage.

Effective distribution methods for food products

Direct distribution channel – Within this system the product is directly delivered to the consumer and only one channel is applicable. The distribution channel is applied when a consumer’s requirement is unique or has specific technical requirements so product is directly delivered to them. Sometimes a few local customers’ demand is so large that manufacturer’s production capacity is exhausted in meeting it and there is no need to use extensive distribution channels.

Consumer markets – These are one stop shops for producer/manufacturer of food product to sell their produce to several convenience stores and grocery store chains or food distributors directly. In these markets most intermediaries are representatives of retailers and manufacturer can negotiate directly with buyers to sell their product without using intermediaries and other distribution channels.

Producer to wholesaler and end user through one step channel – In this distribution channel the wholesaler takes ownership of goods that are made by manufacturer and is solely responsible for distributing it to right channels. The wholesaler has to work with hotels, restaurants and other large institutions like offices, hospitals and schools to distribute directly to them. You can find wholesalers here www.wholesalegrocersdirectory.com.

Agent/Broker to industrial user

These people work as representatives of one or more manufacturers and do not take direct ownership of products, but manage to set up relationship between them and retailers and carry out marketing services. The agent here becomes the sole sales force for producer/manufacturer and helps them expand their clientele to unrepresented markets. Market coverage is managed for intensive distribution and extensive distribution. You can find a list of brokers here www.cstoredistributors.com.

Warehouse distributors – These distributors directly move products from manufacturers to super stores and large c stores along with specialty and natural stores. They have large storehouses to store large variety of food products and groceries ranging from dry to frozen and other sundries. They largely deliver to store directly and only drop the produce and do not undertake any merchandising.

Food service distributors – They specialize in serving food products to direct consumers like restaurants, Delis, schools, hospitals, and other institutions. They undertake deliveries only on confirmed orders to the end consumers at a predetermined price. These distributors ensure that product is delivered to consumers in the exact condition and quantity they required.

Selecting an ideal distribution channel for your food products – Before your select a distribution channel for your products it is ideal to develop a list of potential customers for your products. This will help you design the shortest possible distribution channel depending on the perishable quality of your products. In the procedure of planning out the distribution network of your food products you need to understand the needs of your customer and their tastes so you can present it in the best way possible.

Distribution through food cooperatives – To remove the middleman and get direct access to food buyers of convenience store chains, grocery store chains and food brokers, manufacturers of farm produce and dairy products set up co-operatives to directly work as a combined unit. These cooperative societies will bring together farmers who will collate their produce and use single distributor to sell it to all stores in their locality. By taking on this procedure farmers can eliminate distributors and sell their produce directly to stores and slowly increase their outlay to neighboring locations depending on demand.

Flexible distribution models for food – Distributors of food products have to be flexible enough to understand changing needs of people so that they can pass the information to producers and meet the market requirements. If the distributor is working with multiple customers their product categories and product lines can be small or large depending on the number of manufacturers or wholesalers they are working with at a particular point of time. Growth of specialty food stores and fast food outlets has increased which have almost become synonymous with convenience stores. These fast food chains and small cafés have helped increase demand for ready to eat food items and have created a new niche of nutritious quick serve meals which can be picked up from stores and eaten on the move.

Food products have been distributed for several centuries now and with growth in technology and communication it is easy to understand market demand and build successful distribution strategy. The key now for food distributors to sustain themselves throughout the year is to offer products like dairy, meat along with both perishable and non-perishable items which are available throughout the year. It will help distributors and manufacturers to stay in touch with retailers at all time and build a strong and lasting customer vendor relationship.


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How Convenience Store Owners Need to Change to Remain Competitive in Future


Convenience stores that have been in business for the last few decades will agree that to stay ahead in this business and remain competitive they have had to change marketing and business strategies every few months or years. With growing demand for fresh food outlets and in dwindling sales of cigarettes, convenience store chains are looking at improving their food storage equipment and facilities.


To meet the demand of food service offerings stores are depending on local suppliers to have fresh produce and reduce transportation related damage. Multiple services are offered by convenience store chains today like ATM, fast food outlet and book store too besides the old gas station cum convenience product outlet as people in remote areas use these locations to meet and spend quality time together.


Services evolution – To retain customers for a long duration c-store chains have evolved into multipurpose retail outlets which provide almost every product that would be required by an individual or family driving by on a tour or just driving home. Offering these services is not easy for stores as now they have to maintain cold storage equipment for food and identify demand before they occur to make the most of it.


Multi-channel evolution – This refers to varied techniques available to c store chains and grocery store chains to improve customer demand and sales. Every small and large store now has presence across multiple sales channels like brick and mortar stores, website, mobile applications and also multi-product catalogs. This helps in connecting with customers seamlessly and helping them to engage in interact with stores of their choice and use varied channels to buy a product of their choice if it is not available on one channel. But just making all these channels available to customers is not enough to remain competitive. A retailer should also know how to fuse their utilities together to expand business.


Innovation in payment facilities – With expansion in business opportunities and implementation of technology in every sphere of life the payment industry has also undergone a sea of change. The earliest alternative for cash payment was card payments followed by food coupons and customer points which are now being replaced by mobile wallet. Though some grocery store chains still swear by traditional methods of cash and card payments it will only take them a few more years to adopt this technology. With growing dependence of people on smartphones and increasing use of mobile solutions to carry out their daily tasks even banks are being forced to transact business through mobile applications.


In store innovation – For driving in the right kind of traffic c-store chains are increasingly using data mining and customized promotional plans. From setting up quicker checkout counters to designing store layout and managing inventory, grocery store chains are depending on information technology to stay up to date. This use of sophisticated software and networking inventory distribution across stores increases efficiency and ensures security from shoplifting by employees and customers. Though technology brings ease of functionality it also brings dangers of data breach by determined cyber criminals who steal confidential information of customers to make fraudulent transactions. C-store upgrading to a more tech savvy work and service structure have to now invest in appropriate technology which will protect customer data and help them provide customized service.


Adopting new concepts in retail industry – Convenience store business is constantly changing and adapting itself to retail landscape to stay in business. While some are increasing their products on display others are specializing on few goods to remain profitable. The ones who have remained in business for the past few decades have been able to recognize that customers do not love convenience stores, they are in love with the convenience of shopping for all their requirements in one place. Though there is a marked shift towards online retail and people are increasing buying goods online it still remains limited to electronic and branded items. As shopping malls of the future convenience store can be brand ambassadors for national and international firms and can become partners in profit.


They will now support a larger number of services based on communication networks to make checkouts an easy affair for their customers. With online virtual stores customers can order their requirements online or through mobile applications on their way to the store and can find their baskets packed and ready for payment when they come to the store. Food service is the fastest growing business category which all large format convenience stores are adopting to stay in business and attract millennium generation. Other offerings could be Wi-Fi for customers and travelers along with digital signage with in-store promotions at vital points around town to optimize sales. Automated inventory management is another field where store owners with multipoint retail stores are adopting to check stocks quickly and shift inventory across stores on need basis to avoid wastage.


Convenience stores as community centers – With large number of convenience tying up with fast food chains and farmer markets to offer fresh foods items to their customers it would not be long before these places become like neighborhood coffee stores wherein locals can hangout out during evenings. To cater to this growing tendency of families to relax on roadside convenience store outlets has encouraged many to have a food court within the store with easy to carry food items like sandwiches, ice-creams, milkshakes, burgers which they can either be eaten at a cozy corner or be taken along. They will thus become a unique part of local communities but also a part of global brands which people from varied locations can expect to be stocked at these outlets.


To remain competitive convenience stores now have to set their priorities and marketing strategies in place as knowledge and technology is changing customer tastes at a rapid pace. They have to understand market conditions before adopting a marketing strategy to increase business as customers are today’s tech savvy customers are evaluating every purchase for utility before making an investment. News of new large format grocery chains taking over small chains are common and we see how new ideas and business culture is helping them expand business in new locations.


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Some Things To Keep In Mind When Contacting The Businesses On Your Convenience Store Chains List

Your business has taken the first step towards growing your business by ordering a convenience store chains list. When it came, you immediately started planning the letters, calls  and e-mails you are going to make to attract new business. This is a great time to slow down and determine a game plan. You know that not every convenience store on the list is a good fit for your product, and those stores should be at the bottom of your list to contact. Here are some things to keep in mind when choosing which convenience stores chains to call on first.


Unless you have created something completely unique that no one has every thought of, your product already has a niche. Now, there are things that set your products apart from the crowd. Maybe you are selling potato chips in never heard of flavors or coloring books featuring the national parks in America. You will want to spend a little time identifying the convenience stores that offer a small amount of items in your niche to market to first.


You know not all convenience stores cater to the same clientele. Anytime you go to buy gas, there are several stores all within the same price point with a couple that are offering higher quality gas for a higher price. If the product you are selling is high-end gourmet potato chips, then you want the convenience stores with the higher priced gas to top your list.


In some cases, your product might have a short shelf life. Perhaps, you are selling gourmet cupcakes that are only fresh for a week. If you live in Georgia, you need to start your marketing campaign in places where shipping will only take a day or two at most. You do not want to start marketing in Seattle, Washington where shipping will take the better part of the week. Also, by marketing to your local area, you can push the idea that you are Southerners or Midwesterners and build sales off of a common trait.

It is up to you to make the most of your list and choose to contact the people most likely to purchase your products. With these things in mind, you can make the most of your time and marketing budget. At C. Store Distributor, we are dedicated to helping businesses just like yours find new streams of revenue and customers. If you have more questions about this or other topics, please contact us.